If you’re offended…STFU already. That’s shut the fuck up already for you idiots who have been living in a cave. It’s an analogy. Or metaphor. Or something, I skipped English a lot. Maybe I should say “Yea, I do a little blackhat, but I can whitehat circles around your ass.” There’s been a week of useless banter about SMX advanced last week. In reality, this sums up my position but I digress. We’ve got there’s no such thing as advanced white hat SEO, advanced SEO doesn’t mean spamming, to blackhat SEO isn’t advanced blah blah yadda yadda.
Here’s the deal yo…advanced can mean anything. Most “SEO’s” that I know come from a marketing background. What that basically means is most blackhat is going to be advanced. As soon as you start spouting auto generated content via arrays, PHP scrapers or whatever then it’s advanced for them. On the other hand “SEO’s” that come from a developer background (or marketing type SEO’s who have a solid grasp of what developers can do and have some minions) find the majority of “blackhat” things mentioned at SMX pretty basic shit. Then you’ve got the guy who’s never been to a conference. PR sculpting, bot herding, advanced analytics is all going to be advanced for them.
Rob (evilgreenmonkey) in particular got pointed at several times about his presentation in the “Give It Up” session. I know I’m not supposed to blog about it for a month, but since when do I listen. Basically he said that the coyote keeps getting screwed by ACME and their crappy dynamite. Yea, did you really think I was going to piss off Danny Sullivan and bring the Hammer of Injustice down on me? Again. But really what he said wasn’t anything even remotely new to anyone that does any blackhat already so get over it people. There were a few things that you usually hear in the corner of the bar, and in my opinion, that’s great. Knowledge is power, or didn’t you forget to read Meditations? Was some of it blackhat? Sure. Was any of it bad? No. If you don’t like it, you don’t have to listen. If you listen, you’re at a supposedly “advanced” conference so you should know the risks.
Now, on to the ever controversial post from Bruce Clay because apparently I get under Lisa’s skin. That’s okay Lisa, I like you anyway. Here’s the part that got under my skin:
Black hats get under my skin because (a) they’re not SEOs (b) they very often provide a bad experience for users and (c) they make the rest of us look bad by association.
Right. (a) Whatever. I don’t need an SEO label. Call me a Search Engine Humpty Dancer for all I care, I’m still really good at it whatever color the hat it is. (b) we often provide a better experience for users than all you holier than thou (Shari Thurow) whitehats. For example, say I’m delivering targeted content to my return users based on their browsing history. This gives them far more targeted content and a better user experience, but it is considered blackhat cloaking to Google without question. There are plenty of examples of better user experiences that break Google guidelines. (c) If you look bad by associating with me and the rest of “my kind”…well you’re probably right about that one but I don’t think it’s because we do SEO in a certain way. I think it’s more because we call out things as we see it.
From a client perspective I’d rather hire someone who is well versed in blackhat to control my website than a whitehat. The majority of us conduct business with full disclosure about the risks of everything we do. I know some idiot whitehats that make us all look bad too…one’s been living in a cave. Come on Doug, go ahead and comment so I can ignore you some more.
Moving on…SMX Advanced was a good time. If you weren’t hanging out with us a lot then you’ll be confused. But here is a little something for Rhea, who is one of the coolest people around and always willing to share knowledge and battle the douchebags. (And she worked her ass off for that press pass Loren, you should give her one for PubCon too).
Next up is Think Tank in Sunny San Diego (Discovered by the Germans in 1904, they named it San Diago, which of course in German means a whale’s vagina.) in September (invite only, email me if you’d like to come and I’ll make introductions) and then on to PubCon for some debauchery.