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	<title>Comments on: Personalized Search And Why It Sucks</title>
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	<description>TheMadHat SEO Blog</description>
	<pubDate>Tue, 06 Jan 2009 20:01:10 +0000</pubDate>
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		<title>By: Thanks Google, for Personal Search Notification &#124; SEMpdx Blog</title>
		<link>http://www.themadhat.com/personalized-search/personalized-search-and-why-it-sucks/#comment-152619</link>
		<dc:creator>Thanks Google, for Personal Search Notification &#124; SEMpdx Blog</dc:creator>
		<pubDate>Tue, 12 Aug 2008 23:21:28 +0000</pubDate>
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		<description>[...] after personal search became &#8220;no longer optional&#8221;, many different people have written about  not liking it, and I wasn&#8217;t the only one that [...]</description>
		<content:encoded><![CDATA[<p>[...] after personal search became &#8220;no longer optional&#8221;, many different people have written about  not liking it, and I wasn&#8217;t the only one that [...]</p>
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		<title>By: Personalized Anchor Text Score &#187; TheMadHat</title>
		<link>http://www.themadhat.com/personalized-search/personalized-search-and-why-it-sucks/#comment-24813</link>
		<dc:creator>Personalized Anchor Text Score &#187; TheMadHat</dc:creator>
		<pubDate>Tue, 21 Aug 2007 18:36:40 +0000</pubDate>
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		<description>[...] * After the above condition is met, then a personalized page score is calculated according to a set of user-specific parameters that could include a list of user favored websites or keywords suitable for identifying user favored websites. (Once again they are favoring websites you frequently visit, making it harder to find new sources of information that could be more relevant to your query, but I&#8217;ve already covered that) [...]</description>
		<content:encoded><![CDATA[<p>[...] * After the above condition is met, then a personalized page score is calculated according to a set of user-specific parameters that could include a list of user favored websites or keywords suitable for identifying user favored websites. (Once again they are favoring websites you frequently visit, making it harder to find new sources of information that could be more relevant to your query, but I&#8217;ve already covered that) [...]</p>
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		<title>By: blog.vortexdna.com &#187; Blog Archive &#187; Defining relevance in search: Part IV</title>
		<link>http://www.themadhat.com/personalized-search/personalized-search-and-why-it-sucks/#comment-21571</link>
		<dc:creator>blog.vortexdna.com &#187; Blog Archive &#187; Defining relevance in search: Part IV</dc:creator>
		<pubDate>Thu, 02 Aug 2007 20:38:25 +0000</pubDate>
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		<description>[...] It is also one the basis of the principal arguments against personalization. Because most personalization efforts have been driven by user history, by definition they tend to be self-reinforcing. Aaron Chronister over at TheMadHat just put up a piece called &#8216;Personalized Search and Why It Sucks&#8216;; his first reason that it sucks is that it tends to look backwards rather than forwards: Personalized Search limits the discovery of new sites and new information. The higher placement of sites you have visited and browsed before pushes anything new that you may have not seen before down the page. Users will have to start finding new content in other ways than search; through blogs, news sites, etc. The users don’t like this and the search engines certainly don’t want people finding content in other ways. If the result sets are filled with things I’ve already seen I’m going to look elsewhere. [...]</description>
		<content:encoded><![CDATA[<p>[...] It is also one the basis of the principal arguments against personalization. Because most personalization efforts have been driven by user history, by definition they tend to be self-reinforcing. Aaron Chronister over at TheMadHat just put up a piece called &#8216;Personalized Search and Why It Sucks&#8216;; his first reason that it sucks is that it tends to look backwards rather than forwards: Personalized Search limits the discovery of new sites and new information. The higher placement of sites you have visited and browsed before pushes anything new that you may have not seen before down the page. Users will have to start finding new content in other ways than search; through blogs, news sites, etc. The users don’t like this and the search engines certainly don’t want people finding content in other ways. If the result sets are filled with things I’ve already seen I’m going to look elsewhere. [...]</p>
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