This is a really tough question. I’ve had an idea I have been thinking about for 6 months or so but I haven’t been able come up with a suitable domain for it. I recently ran across PickyDomains which is a service that will do it for you if you are stuck. We’ll get to their services in a moment. Picking the right domain is a very important step when starting a project. It could set you up for success or dismal failure. A lot of your branding power comes from your domain name and you can build immediate trust with your users. For example, a long generic domain with a bunch of dashes (buy-my-online-ebook.com) looks really low quality. A better solution would be something easy to remember and portrays a bit more quality (ebooksuccess.com). Here are some additional things to consider when choosing your domain name:
- 1. Having keywords in domain name for increasing search engine rankings is always useful, but this may not always be the case. Currently Google ranks keywords domains very well but they could lower the weight at any time. You’ll need to weigh the pros and cons when determining this. If you find a highly brandable name without keywords I suggest going with that.
- 2. Your business name may be useless to use as a domain name. This can arise if you have a long business name or plural words with apostrophes. “Jim’s Surf ‘N Turf Advertising” wouldn’t turn into a good domain name.
- 3. Double letter problems. Double letters in domains can get confusing to searches and type in traffic. For example “Pratt Tennis Shoes” would look like pratttennis.com. If you do go with something like this be sure to register and redirect all combinations (pratennis, prattennis, pratttennis). It will work, but it’s confusing and that isn’t good for your customers.
- 4. Domain extensions. Get the .com. Better yet, get them all. If a domainer has it you may have to pay a higher price. If some Joe Schmoe has it then just contact them via a whois search and express interest in purchasing it if they are willing to sell. You can usually get a pretty good deal doing it this way. A lot of times the Joe in question will want to know what you’re going to do with it (why I’m not sure, but it happens more often than not).
So you’ve had 15 brainstorming sessions and you’re still stuck? That’s where PickyDomains comes to the rescue. They have a team of domain experts from around the world that will do your brainstorming for you and pick a domain name. For 50 risk free dollars it’s a great deal considering the value your domain name plays in your business. If you don’t go with anything they submit, you’ll get a full refund. I’m going to give them a shot and I will post a review after I have my new domain.